Discover the Numbers Behind Western Massachusetts' Creative Community

See how artists, arts organizations, audiences, and visitors are engaging with ArtsHub, the region's digital home for arts and culture.

ArtsHub by the Numbers

66,015+

Active users in 2025 who turned to ArtsHub to discover events, artists, grants, and opportunities.

111,234+

Pages viewed in 2025, reflecting strong engagement across artist profiles, event listings, funding opportunities, and regional arts news.

100+

Countries reached, connecting Western Massachusetts' creative community with audiences, artists, and cultural professionals around the world.

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What's Inside the Report?

The ArtsHub Audience Reach Report provides an inside look at how people discover and engage with the creative community of Western Massachusetts.

Inside you'll learn:

• How ArtsHub traffic grew by more than 129% in a single year.

• Why the platform is projected to reach approximately 115,000 active users in 2026.

• Where visitors come from, including communities across Western Massachusetts, major U.S. cities, and more than 100 countries.

• How artists and arts patrons use the platform to discover events, artist profiles, grants, and calls for art.

• Which pages receive the most engagement and what they reveal about the needs of the creative community.

• Why ArtsHub has become one of the fastest-growing digital resources supporting arts and culture in Western Massachusetts.

ArtsHub is helping artists gain visibility, organizations expand their reach, audiences discover new experiences, and communities strengthen their cultural identity.

Who Should Download This Report?

This report is designed for:

• Artists and creative professionals

• Arts and cultural organizations

• Municipal and state leaders

• Funders and grantmakers

• Tourism and destination marketing organizations

• Economic development professionals

• Businesses considering investment in Western Massachusetts

• Journalists, researchers, and community advocates

Download Your Free Copy

Whether you're an artist, funder, policymaker, cultural leader, or community partner, this report provides valuable insight into how people engage with the arts across Western Massachusetts.

Click here to download your free copy