Gimmick

Gimmick is a Boston-based trio crafting immersive, groove-driven rock built on improvisation, repetition, and release. The band blends elastic rhythms and exploratory songwriting into music that unfolds in real time and rewards getting lost in it. Their debut album, Scrunch, is out now, capturing the band’s live-forward energy. Gimmick emanates creativity on stage, pushing toward the edges of groove, chaos, and harmony.